STORY:China-COP15/Broadcasters Joint Initiative

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Kunming City, Yunnan Province, southwest China - Oct 15, 2021 (CCTV - No access Chinese mainland)

1. Various of launch ceremony of Joint Initiative on Protection of Biodiversity and Program Showcase Featuring Biodiversity in progress

2. Attendees applauding

3. Meng Dong, Vice Minister of National Radio and Television Administration (NRTA) of China addressing the launch ceremony

4. Words (Chinese/English) reading "Launch Ceremony of Joint Initiative on Protection of Biodiversity and Program Showcase Featuring Biodiversity"

5. SOUNDBITE (Chinese) Meng Dong, Vice Minister, National Radio and Television Administration (NRTA) of China:

"The National Radio and Television Administration (NRTA) of China, the Asia-Pacific Broadcasting Union, the Arab States Broadcasting Union, the African Union of Broadcasting and the European Broadcasting Union jointly launched an initiative on biodiversity conservation. The initiative proposes that the media of various countries and relevant international organizations make concerted efforts to strengthen cooperation in news reporting, program production and human resources development, so as to make positive contributions to the protection and enhancement of biodiversity."

6. SOUNDBITE (English) Melissa Fleming, U.N. Under-Secretary-General for Global Communications:

"And this is where you, the media and entertainment industries, have a critical role to play in driving action. By shining a spotlight on the threat, by illustrating the impacts, and by showing that there are solutions, you can make a positive story telling difference. You can raise public understanding and awareness and force governments to be accountable."

7. Attendees at launch ceremony

8. Various of heads of ABU, ASBU and EBU delivering video remarks

9. Various of launch ceremony

FILE: Exact Location and Date Unknown (CCTV - No access Chinese mainland)

10. Clips of video promo

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STORYLINE:

China's broadcasting regulator and its international peers on Friday jointly launched an initiative in Kunming to pool strength and wisdom in protecting global biodiversity.

Those participating in the Joint Initiative on Protection of Biodiversity include National Radio and Television Administration (NRTA) of China, the Asia-Pacific Broadcasting Union (ABU), the Arab States Broadcasting Union (ASBU), and the African Union of Broadcasting and the European Broadcasting Union (EBU).

The launch ceremony was held on the sidelines of the first part of the 15th meeting of the Conference of the Parties to the Convention on Biological Diversity (COP15) in Kunming City of southwest China's Yunnan Province, which concluded on Friday.

The Joint Initiative calls on global broadcasters and electronic media professionals to fulfill their commitment to biodiversity protection and strengthen international cooperation in news reporting, program production and mutual exchanges to make positive contribution to advancing ecological civilization and building a shared future for all life on the Earth.

Meng Dong, Vice Minister of NRTA, addressed the launching ceremony of the Initiative.

"The National Radio and Television Administration (NRTA) of China, the Asia-Pacific Broadcasting Union, the Arab States Broadcasting Union, the African Union of Broadcasting and the European Broadcasting Union jointly launched an initiative on biodiversity conservation. The initiative proposes that the media of various countries and relevant international organizations make concerted efforts to strengthen cooperation in news reporting, program production and human resources development, so as to make positive contributions to the protection and enhancement of biodiversity," Meng said.

The initiative sees the participation of more than 500 major radio and television media organizations from around the world, which demonstrates the spirit of multilateralism based on practical cooperation, and which has been positively recognized and welcomed by the United Nations.

"And this is where you, the media and entertainment industries, have a critical role to play in driving action. By shining a spotlight on the threat, by illustrating the impacts, and by showing that there are solutions, you can make a positive story telling difference. You can raise public understanding and awareness and force governments to be accountable," said Melissa Fleming, U.N. Under-Secretary-General for Global Communications.

Speaking via video links, heads of ABU, ASBU and EBU all expressed their willingness to actively cooperate with global media counterparts within the framework of the initiative to build a community of life on the Earth.

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